What we do?
As the Victorian Government’s lead tourism agency, Tourism Victoria works to develop and realise the local and global market potential for Victoria’s tourism industry through:
- Creating innovative marketing campaigns that provide a platform for far reaching market exposure both within Australia and internationally.
- Positioning Melbourne and Victoria as a leading travel destination through strategic PR campaigns and familiarisations.
- Providing indepth research, analysis and insights on the latest tourism data for Victoria including visitation, expenditure and dispersal.
- Leading the State Government’s air services negotiations to improve air travel to Victoria.
- To know more: http://www.visitmelbourne.com/