About Us

Tourism Victoria is the Victorian Government’s lead tourism agency, providing a foundation for industry growth.

What we do?

As the Victorian Government’s lead tourism agency, Tourism Victoria works to develop and realise the local and global market potential for Victoria’s tourism industry through:
  • Creating innovative marketing campaigns that provide a platform for far reaching market exposure both within Australia and internationally.
  • Positioning Melbourne and Victoria as a leading travel destination through strategic PR campaigns and familiarisations.
  • Providing indepth research, analysis and insights on the latest tourism data for Victoria including visitation, expenditure and dispersal.
  • Leading the State Government’s air services negotiations to improve air travel to Victoria.
  • To know more: http://www.visitmelbourne.com/